-The Philosophy of WABI

What is ‘WABI’

The brand name, WABI, is a combination of two Japanese names: ‘WA’ meaning harmony and peace, and ‘BI’ meaning beautiful. 

Difference is beautiful 

As WABI mind, WABI is passionate about redefining the perception beauty, disability and diversity. And with the right opportunities and support. 

Japanese Ingredients

‘WABI’ by itself meaning traditional Japanese beauty: It’s conveying something in a very, very simple way, leaving a lot of room for interpretation. Japanese ingredients are prevalent within the range, as well as removing impurities. 


TOBI Eyelash Serum

Get a denser, thicker-looking lashes